Monday, April 21, 2014

Protagonist - Collection NO.2

Designer Kate Wendelborn is building the Protagonist brand with the idea of evolution in mind. Creating garments that are essential to woman's wardrobes and can be worn in an elevated or casual way, whilst injecting them into your existing wardrobe. Starting with one idea and seeing where to go with it next during the design process, is the methodical creativity that goes into each effortless looking piece. Sculptural silhouettes that appear to be elemental and yet they're versatile and made of the highest quality materials. The label's spring 2014 collection is an evolution of what was done the first season, and it's not overly complicated nor trendy.  

The color scheme has lightened up for spring while retaining the neutral hues that, when combined with unadorned shapes and pure lines, give Protagonist pieces a timeless versatility. From creamy ivories and crisp whites to classic black, the tones of blue go from something pretty bright with stripes, to something a bit more subdued and then go to navy. 




Friday, April 18, 2014

Sky Ferreira "I Blame Myself" by System and SSENSE

To push the boundaries of both online fashion and online content, SSENSE has teamed up with London's System magazine to produce an ongoing shoppable music video series that connects the worlds of music, fashion, and film. Debuting the innovative video series features Capital Records recording artist Sky Ferreira's new single "I Blame Myself," whom is no stranger to the digital world. In  a collaborative effort between SSENSE, System, Sky Ferreira, director Grant Singer, and stylist Ian Bradley, the video showcases minimal rebellious street-style ensembles featuring Givenchy, Saint Laurent, Alexander Wang, Simone Rocha, Margiela, Balmain, and more. 

Naturally, spending as much time modeling clothes as she does singing whilst being a muse to Hedi Slimane, it is overflowing with Saint Laurent and introducing a new sartorial take on grunge. While that aesthetic might sound predictable of Ferriera, the video's setting is not. It takes place in Compton and sees her gallivanting around with some very thuggish-looking characters, and later gets arrested for a group dance in a parking lot, is, in her words,"obviously based on real events." Shopping directly from music videos is still a novel concept, one that may soon be common place. 


Everything worn in Sky Ferreira's latest video is available to purchase immediately, the result of a collaboration between e-commerce site SSENSE and new fashion magazine System. 

What looks from the "I Blame Myself" music video will you be buying? Tell me everything, leave nothing out. 

Wednesday, April 16, 2014

Thoughts on Normcore

Somewhere between the New York and Paris collections, a new word crept into the fashion lexicon. "Normcore," defined as a bland anti-style, was being tossed around everywhere, from the front row to Twitter and The New York Times. The notion of dressing in an utterly conventional, understated way struck a collective chord. But what is Normcore, and where did it come from?

The original notion of Normcore is predicated on the desire to fit in rather than stand out. But the individuals behind the term believe that it's been misunderstood and misappropriated by the fashion press. The thinking behind the hyper-normalised styling is, that there's an exhaustion with trying to seem different. People seem to be genuinely growing tired by the fact that to achieve status, you need to be different from everyone around you. For example, fast fashion and the retailer's ever-growing ability to track trends from street to runway and back again means; subcultures can barley exist beyond the brands.


Tuesday, April 8, 2014

English Tea and Shoes with Tabitha Simmons at Saks

Stylist turned fashion editor turned footwear designer Tabitha Simmons' glamorous shoes are an industry favorite. Handmade in Italy, collections are inspired by her worldwide travels and British upbringing. Combining a tough and sexy edge, yet feminine spunk to them with masculine touches. They've been seen on everyone from Alexa Chung to Miranda Kerr and are notable for their decadent embellishments that are timeless rather than trendy; the quirky English eccentricity all whilst exuding Couture craftsmanship. The Chicest Degree sat down with the Vogue magazine contributing editor and fashion consultant over English tea at Saks Fifth Avenue, Boston. The discussion consisted of this seasons most sartorial styles to covet. Look out for the Bonai perforated heeled sandal and the Helga mannish loafer is a fashion crowd favorite in the making.